Usually marketers work with very complex and not user friendly interfaces and one of my goals was to make some minimal and clean interface.
I tried to achieve really intuitive design using familiar patterns and leverage marketers knowledge keeping it as simple as possible.
Renta has 3 core flows like (1) Streaming Google Analytics raw data into data warehouse; (2) Integrations to gathered data automatically and transfer it for analysis in popular business analytics platforms; (3) Rules to work with different integers like UTM parameters.
All of this gathered into few types of cards which i aimed either to contain as less info as it possible keeping it useful and recognizable at the same time.
According to users feedback I managed to do it clean and simple and most of the after-release improvements refered to backend developement.
Renta is trusted by teams from such companies like Microsoft, Yandex and others.