Hi, I’m Vova

Hi, I’m Vova

Hi, I’m Vova

I help smart people create successful products and build great teams

I help smart people create successful products and build great teams

I help smart people create successful products and build great teams

My strength lies in identifying root issues and bringing people together to solve them quickly. Over the years, this has enabled me to help companies, products, teams, and individual specialists grow and achieve real results.

My strength lies in identifying root issues and bringing people together to solve them quickly. Over the years, this has enabled me to help companies, products, teams, and individual specialists grow and achieve real results.

12+

years of experience

in business, design, and product management

12+

years of experience

in business, design, and product management

12+

years of experience

in business, design, and product management

12M+

monthly active users

impacted through leading major redesigns

12M+

monthly active users

impacted through leading major redesigns

12M+

monthly active users

impacted through leading major redesigns

600+

designers trained

through courses for all career levels

600+

designers trained

through courses for all career levels

600+

designers trained

through courses for all career levels

250+

mentorship sessions

with design leaders

250+

mentorship sessions

with design leaders

250+

mentorship sessions

with design leaders

6+

years teaching management

3+ at the university and 3+ at Projector Institute

6+

years teaching management

3+ at the university and 3+ at Projector Institute

6+

years teaching management

3+ at the university and 3+ at Projector Institute

PhD

in Economics

with a focus on National Economy Management

PhD

in Economics

with a focus on National Economy Management

PhD

in Economics

with a focus on National Economy Management

I help teams focus on solving key business problems

I help teams focus on solving key business problems

Working with design leaders, I transform design departments through a specialized program focused on developing design as a business function and achieving strategic goals.

Increased efficiency

Designers focus on key tasks, achieving goals faster.

Increased efficiency

Designers focus on key tasks, achieving goals faster.

Increased efficiency

Designers focus on key tasks, achieving goals faster.

Aligned goals and priorities

Clear goals ensure everyone works toward shared objectives.

Aligned goals and priorities

Clear goals ensure everyone works toward shared objectives.

Aligned goals and priorities

Clear goals ensure everyone works toward shared objectives.

Motivated leadership

Inspired leadership drives engagement and success.

Motivated leadership

Inspired leadership drives engagement and success.

Motivated leadership

Inspired leadership drives engagement and success.

Enhanced collaboration

Improve collaboration for better outcomes and productivity.

Enhanced collaboration

Improve collaboration for better outcomes and productivity.

Enhanced collaboration

Improve collaboration for better outcomes and productivity.

Revenue growth

Achieve real business goals, leading to increased profits.

Revenue growth

Achieve real business goals, leading to increased profits.

Revenue growth

Achieve real business goals, leading to increased profits.

Worked with design leaders from

Worked with design leaders from

Testimonials

Testimonials

Eugene Plokhoj

Head of Product @ Readdle

I had the pleasure of working with Vova on two major projects, Documents and PDF Expert, both under the Readdle umbrella. Vova’s approach to design is truly something special. He doesn’t just scratch the surface; he dives deep into the details to really understand the core of a problem before crafting a solution. It’s this meticulous attention to detail that sets him apart. What’s more, Vova brings a holistic and strategic perspective to his work. He understands that designing a specific feature isn’t done in a vacuum. Vova prepares designs and teams for future scaling, developing comprehensive design libraries and working closely with all functions—development, product, marketing, quality assurance, and customer support. This ensures a seamless integration of designs into the larger business process. Collaborating with Vova was a fantastic experience. His insights were instrumental in elevating Documents by Readdle to new heights. If you’re looking for a consultant who’s not just a creator but a thoughtful partner in your project’s success, Vova comes highly recommended.

Eugene Plokhoj

Head of Product @ Readdle

I had the pleasure of working with Vova on two major projects, Documents and PDF Expert, both under the Readdle umbrella. Vova’s approach to design is truly something special. He doesn’t just scratch the surface; he dives deep into the details to really understand the core of a problem before crafting a solution. It’s this meticulous attention to detail that sets him apart. What’s more, Vova brings a holistic and strategic perspective to his work. He understands that designing a specific feature isn’t done in a vacuum. Vova prepares designs and teams for future scaling, developing comprehensive design libraries and working closely with all functions—development, product, marketing, quality assurance, and customer support. This ensures a seamless integration of designs into the larger business process. Collaborating with Vova was a fantastic experience. His insights were instrumental in elevating Documents by Readdle to new heights. If you’re looking for a consultant who’s not just a creator but a thoughtful partner in your project’s success, Vova comes highly recommended.

Eugene Plokhoj

Head of Product @ Readdle

I had the pleasure of working with Vova on two major projects, Documents and PDF Expert, both under the Readdle umbrella. Vova’s approach to design is truly something special. He doesn’t just scratch the surface; he dives deep into the details to really understand the core of a problem before crafting a solution. It’s this meticulous attention to detail that sets him apart. What’s more, Vova brings a holistic and strategic perspective to his work. He understands that designing a specific feature isn’t done in a vacuum. Vova prepares designs and teams for future scaling, developing comprehensive design libraries and working closely with all functions—development, product, marketing, quality assurance, and customer support. This ensures a seamless integration of designs into the larger business process. Collaborating with Vova was a fantastic experience. His insights were instrumental in elevating Documents by Readdle to new heights. If you’re looking for a consultant who’s not just a creator but a thoughtful partner in your project’s success, Vova comes highly recommended.

Artem Semeynov

Head of Digital Departament @ Bank Pivdenny

I had the opportunity to collaborate with Vova when I faced the challenging task of replacing our bank’s old mobile app, which was the main cause of customer dissatisfaction and a low NPS score. Due to technical issues, poor UI/UX, and frequent bugs, customers were closing their accounts and leaving negative reviews. Thanks to Vova’s consultations, I was able to avoid many mistakes and clearly define the vision for the new app, the contents of the MVP, and the target audience. We focused all our efforts on addressing their needs during the app’s development. Vova’s advice helped our team quickly understand what truly mattered to our target audience and how the team could work effectively on implementing the product. His recommendations on building the team, managing it, and the development process were particularly valuable. Thanks to Vova, we didn’t waste time on unnecessary features and concentrated on what really matters to users. As a result, our new app became a key tool in meeting the daily needs of our customers, we significantly raised the NPS score (which is now at 80%), and we have high ratings on AppStore/PlayMarket (4.8). As Head of Product, I highly value our experience working with Vova and recommend him as a highly qualified specialist who can not only help shape the vision of the product but also build an effective team and management process, including motivation.

Artem Semeynov

Head of Digital Departament @ Bank Pivdenny

I had the opportunity to collaborate with Vova when I faced the challenging task of replacing our bank’s old mobile app, which was the main cause of customer dissatisfaction and a low NPS score. Due to technical issues, poor UI/UX, and frequent bugs, customers were closing their accounts and leaving negative reviews. Thanks to Vova’s consultations, I was able to avoid many mistakes and clearly define the vision for the new app, the contents of the MVP, and the target audience. We focused all our efforts on addressing their needs during the app’s development. Vova’s advice helped our team quickly understand what truly mattered to our target audience and how the team could work effectively on implementing the product. His recommendations on building the team, managing it, and the development process were particularly valuable. Thanks to Vova, we didn’t waste time on unnecessary features and concentrated on what really matters to users. As a result, our new app became a key tool in meeting the daily needs of our customers, we significantly raised the NPS score (which is now at 80%), and we have high ratings on AppStore/PlayMarket (4.8). As Head of Product, I highly value our experience working with Vova and recommend him as a highly qualified specialist who can not only help shape the vision of the product but also build an effective team and management process, including motivation.

Artem Semeynov

Head of Digital Departament @ Bank Pivdenny

I had the opportunity to collaborate with Vova when I faced the challenging task of replacing our bank’s old mobile app, which was the main cause of customer dissatisfaction and a low NPS score. Due to technical issues, poor UI/UX, and frequent bugs, customers were closing their accounts and leaving negative reviews. Thanks to Vova’s consultations, I was able to avoid many mistakes and clearly define the vision for the new app, the contents of the MVP, and the target audience. We focused all our efforts on addressing their needs during the app’s development. Vova’s advice helped our team quickly understand what truly mattered to our target audience and how the team could work effectively on implementing the product. His recommendations on building the team, managing it, and the development process were particularly valuable. Thanks to Vova, we didn’t waste time on unnecessary features and concentrated on what really matters to users. As a result, our new app became a key tool in meeting the daily needs of our customers, we significantly raised the NPS score (which is now at 80%), and we have high ratings on AppStore/PlayMarket (4.8). As Head of Product, I highly value our experience working with Vova and recommend him as a highly qualified specialist who can not only help shape the vision of the product but also build an effective team and management process, including motivation.

Darya Sobal

Head of Product Design @ PandaDoc

I'd like to share my angle on Vova's leadership and how it impacted my role as a Design Manager at PandaDoc! Vova is full of superpowers, I’ll share 3 that speak to my soul: 1. Clear the fog of war. Many times, when I am faced with huge projects that seem unsolvable, Vova has a unique talent for breaking them down into manageable, clear steps. He offers support and guidance, helping me take that first step and gain a deeper understanding of the challenge.
 2. Have a heart of empathy. Vova cares! That's why he builds trust with others in seconds. Vova has a strategy for achieving results, through 1-1s with people. He tells his vision, solves concerns and blockers, and tries to explain why the processes should be arranged the way he sees them. I see how it works and changes people’s vision and it's wonderful.
 3. Get a boost of energy. Vova freely shares his wealth of ideas, courses, books, and articles. He consistently initiates open discussions and leads by his example, showing the way forward. Vova consistently acknowledges my achievements in a way that motivates me to do more and better. Under his guidance, I have felt not only valuable but also truly empowered. This helped me grow from the Design Manager to the Head of Design. Vova knows how to gently guide, listen, and hear and be not just an awesome Manager, but also a Friend.

Darya Sobal

Head of Product Design @ PandaDoc

I'd like to share my angle on Vova's leadership and how it impacted my role as a Design Manager at PandaDoc! Vova is full of superpowers, I’ll share 3 that speak to my soul: 1. Clear the fog of war. Many times, when I am faced with huge projects that seem unsolvable, Vova has a unique talent for breaking them down into manageable, clear steps. He offers support and guidance, helping me take that first step and gain a deeper understanding of the challenge.
 2. Have a heart of empathy. Vova cares! That's why he builds trust with others in seconds. Vova has a strategy for achieving results, through 1-1s with people. He tells his vision, solves concerns and blockers, and tries to explain why the processes should be arranged the way he sees them. I see how it works and changes people’s vision and it's wonderful.
 3. Get a boost of energy. Vova freely shares his wealth of ideas, courses, books, and articles. He consistently initiates open discussions and leads by his example, showing the way forward. Vova consistently acknowledges my achievements in a way that motivates me to do more and better. Under his guidance, I have felt not only valuable but also truly empowered. This helped me grow from the Design Manager to the Head of Design. Vova knows how to gently guide, listen, and hear and be not just an awesome Manager, but also a Friend.

Darya Sobal

Head of Product Design @ PandaDoc

I'd like to share my angle on Vova's leadership and how it impacted my role as a Design Manager at PandaDoc! Vova is full of superpowers, I’ll share 3 that speak to my soul: 1. Clear the fog of war. Many times, when I am faced with huge projects that seem unsolvable, Vova has a unique talent for breaking them down into manageable, clear steps. He offers support and guidance, helping me take that first step and gain a deeper understanding of the challenge.
 2. Have a heart of empathy. Vova cares! That's why he builds trust with others in seconds. Vova has a strategy for achieving results, through 1-1s with people. He tells his vision, solves concerns and blockers, and tries to explain why the processes should be arranged the way he sees them. I see how it works and changes people’s vision and it's wonderful.
 3. Get a boost of energy. Vova freely shares his wealth of ideas, courses, books, and articles. He consistently initiates open discussions and leads by his example, showing the way forward. Vova consistently acknowledges my achievements in a way that motivates me to do more and better. Under his guidance, I have felt not only valuable but also truly empowered. This helped me grow from the Design Manager to the Head of Design. Vova knows how to gently guide, listen, and hear and be not just an awesome Manager, but also a Friend.

Viktoriia Svinina

Lead UX Designer @ Pilatus Aircraft

Vova created a safe space and helped me settle into my new role as a design manager. It was valuable to challenge the organization of the design team, processes, team interactions, delegation, hiring, and working with stakeholders. Our sessions provided a sense of support and motivation, helped piece together the bigger picture, and gave me a clear work plan.

Viktoriia Svinina

Lead UX Designer @ Pilatus Aircraft

Vova created a safe space and helped me settle into my new role as a design manager. It was valuable to challenge the organization of the design team, processes, team interactions, delegation, hiring, and working with stakeholders. Our sessions provided a sense of support and motivation, helped piece together the bigger picture, and gave me a clear work plan.

Viktoriia Svinina

Lead UX Designer @ Pilatus Aircraft

Vova created a safe space and helped me settle into my new role as a design manager. It was valuable to challenge the organization of the design team, processes, team interactions, delegation, hiring, and working with stakeholders. Our sessions provided a sense of support and motivation, helped piece together the bigger picture, and gave me a clear work plan.

Maryna Revutska

Head of Design @ Scalio

Vova is like a walking encyclopedia when it comes to management. Our conversations greatly helped me structure my knowledge and make informed decisions about managing a department. A special thanks for the support, which is so crucial at the start of a managerial career. If you need a solid knowledge base backed by practical advice, this is definitely the place to go.

Maryna Revutska

Head of Design @ Scalio

Vova is like a walking encyclopedia when it comes to management. Our conversations greatly helped me structure my knowledge and make informed decisions about managing a department. A special thanks for the support, which is so crucial at the start of a managerial career. If you need a solid knowledge base backed by practical advice, this is definitely the place to go.

Maryna Revutska

Head of Design @ Scalio

Vova is like a walking encyclopedia when it comes to management. Our conversations greatly helped me structure my knowledge and make informed decisions about managing a department. A special thanks for the support, which is so crucial at the start of a managerial career. If you need a solid knowledge base backed by practical advice, this is definitely the place to go.

Alla Medvedeva

Head of Design @ Diversido

“I can’t unsee what I’ve come to understand. How do I move forward with this?”—this was one of my questions to Vova during our sessions. I’m amazed at how, during our calls, Vova was able to find the right threads in tangled situations to unravel them, offer help, support, and enable me to make positive changes in my company or even in my career. I am incredibly grateful for this experience!

Alla Medvedeva

Head of Design @ Diversido

“I can’t unsee what I’ve come to understand. How do I move forward with this?”—this was one of my questions to Vova during our sessions. I’m amazed at how, during our calls, Vova was able to find the right threads in tangled situations to unravel them, offer help, support, and enable me to make positive changes in my company or even in my career. I am incredibly grateful for this experience!

Alla Medvedeva

Head of Design @ Diversido

“I can’t unsee what I’ve come to understand. How do I move forward with this?”—this was one of my questions to Vova during our sessions. I’m amazed at how, during our calls, Vova was able to find the right threads in tangled situations to unravel them, offer help, support, and enable me to make positive changes in my company or even in my career. I am incredibly grateful for this experience!

Pavlo Goncharenko

Product designer @ P2P validator

After 6 years of working as a product designer, I decided to transition into a managerial role. During the sessions, Vova carefully listened to the situation in my company, and when I thought there was no way out, he developed a perfect and effective plan. After following his recommendations, I noticed that trust in design within the company increased, and the leadership approved the expansion of the design team.

Pavlo Goncharenko

Product designer @ P2P validator

After 6 years of working as a product designer, I decided to transition into a managerial role. During the sessions, Vova carefully listened to the situation in my company, and when I thought there was no way out, he developed a perfect and effective plan. After following his recommendations, I noticed that trust in design within the company increased, and the leadership approved the expansion of the design team.

Pavlo Goncharenko

Product designer @ P2P validator

After 6 years of working as a product designer, I decided to transition into a managerial role. During the sessions, Vova carefully listened to the situation in my company, and when I thought there was no way out, he developed a perfect and effective plan. After following his recommendations, I noticed that trust in design within the company increased, and the leadership approved the expansion of the design team.

My experience

My experience

[Your product here]

Today

[Your product here]

Today

[Your product here]

Today

Socialtrait

2024 - now

I own product roadmap, strategy, and design, driving the delivery of AI insights for a market researchers.

Socialtrait

2024 - now

I own product roadmap, strategy, and design, driving the delivery of AI insights for a market researchers.

Socialtrait

2024 - now

I own product roadmap, strategy, and design, driving the delivery of AI insights for a market researchers.

Design mgmt guide

2023 - now

I created a text-based guide on building effective teams and aligning design with business goals.

Design mgmt guide

2023 - now

I created a text-based guide on building effective teams and aligning design with business goals.

Design mgmt guide

2023 - now

I created a text-based guide on building effective teams and aligning design with business goals.

Design mgmt course

2022 - now

I teach an online course at Projector Institute to inspire young design leaders in management.

Design mgmt course

2022 - now

I teach an online course at Projector Institute to inspire young design leaders in management.

Design mgmt course

2022 - now

I teach an online course at Projector Institute to inspire young design leaders in management.

PandaDoc

2021 - 23

As Head of Product Design, focused on empowering my team and aligning them with company goals.

PandaDoc

2021 - 23

As Head of Product Design, focused on empowering my team and aligning them with company goals.

PandaDoc

2021 - 23

As Head of Product Design, focused on empowering my team and aligning them with company goals.

Readdle

2018 - 21

Led major changes that significantly boosted products revenue by fostering team synergy.

Readdle

2018 - 21

Led major changes that significantly boosted products revenue by fostering team synergy.

Readdle

2018 - 21

Led major changes that significantly boosted products revenue by fostering team synergy.

Documents

2019 - 21

Streamlined design process, increased user engagement, and boosted revenue multiple times.

Documents

2019 - 21

Streamlined design process, increased user engagement, and boosted revenue multiple times.

Documents

2019 - 21

Streamlined design process, increased user engagement, and boosted revenue multiple times.

PDF Expert 7

2018 - 19

Led successful redesign, improved user experience, and implemented a subscription-based model.

PDF Expert 7

2018 - 19

Led successful redesign, improved user experience, and implemented a subscription-based model.

PDF Expert 7

2018 - 19

Led successful redesign, improved user experience, and implemented a subscription-based model.

Point Design School

2020 - 22

Led major changes that significantly boosted products revenue by fostering team synergy.

Point Design School

2020 - 22

Led major changes that significantly boosted products revenue by fostering team synergy.

Point Design School

2020 - 22

Led major changes that significantly boosted products revenue by fostering team synergy.

UX Design Course

2019 - 22

Created a groundbreaking UX course and assembled a team of 9 lecturers, raising a cohort of professionals.

UX Design Course

2019 - 22

Created a groundbreaking UX course and assembled a team of 9 lecturers, raising a cohort of professionals.

UX Design Course

2019 - 22

Created a groundbreaking UX course and assembled a team of 9 lecturers, raising a cohort of professionals.

Readdle Academy

2021

Created a year-long internal course with around 80 lectures on design and related fields.

Readdle Academy

2021

Created a year-long internal course with around 80 lectures on design and related fields.

Readdle Academy

2021

Created a year-long internal course with around 80 lectures on design and related fields.

Mobile Design Course

2017 - 21

Led a course to master iOS and Android guidelines, sharing tips to save money on mobile development.

Mobile Design Course

2017 - 21

Led a course to master iOS and Android guidelines, sharing tips to save money on mobile development.

Mobile Design Course

2017 - 21

Led a course to master iOS and Android guidelines, sharing tips to save money on mobile development.

Megazakaz

2017 - 19

Boosted usability and conversion rates for an e-commerce platform by conducting growth experiments.

Megazakaz

2017 - 19

Boosted usability and conversion rates for an e-commerce platform by conducting growth experiments.

Megazakaz

2017 - 19

Boosted usability and conversion rates for an e-commerce platform by conducting growth experiments.

Renta.im

2018

Led design for a marketing automation startup, increasing customer engagement and revenue.

Renta.im

2018

Led design for a marketing automation startup, increasing customer engagement and revenue.

Renta.im

2018

Led design for a marketing automation startup, increasing customer engagement and revenue.

Jobboo

2018

Designed a service to help users find workers for small jobs, including handyman services, cleaning, etc.

Jobboo

2018

Designed a service to help users find workers for small jobs, including handyman services, cleaning, etc.

Jobboo

2018

Designed a service to help users find workers for small jobs, including handyman services, cleaning, etc.

Care Mentor AI

2018

Designed an AI diagnostic assistant analyzing medical images, providing doctors critical insights.

Care Mentor AI

2018

Designed an AI diagnostic assistant analyzing medical images, providing doctors critical insights.

Care Mentor AI

2018

Designed an AI diagnostic assistant analyzing medical images, providing doctors critical insights.

Louder.me

2017

Led design from ideation to release for a music streaming service with mini-games and social features.

Louder.me

2017

Led design from ideation to release for a music streaming service with mini-games and social features.

Louder.me

2017

Led design from ideation to release for a music streaming service with mini-games and social features.

One Man Band

2017

Created an iOS and Android app where users select a song, switch off an instrument, and play along.

One Man Band

2017

Created an iOS and Android app where users select a song, switch off an instrument, and play along.

One Man Band

2017

Created an iOS and Android app where users select a song, switch off an instrument, and play along.

Mind Palace

2017

Developed a WebVR moodboard tool showcased at major tech events, exploring VR technology limitations.

Mind Palace

2017

Developed a WebVR moodboard tool showcased at major tech events, exploring VR technology limitations.

Mind Palace

2017

Developed a WebVR moodboard tool showcased at major tech events, exploring VR technology limitations.

Crypto Syndicate

2017

Blended startup selection and crypto syndication to secure and grow investments.

Crypto Syndicate

2017

Blended startup selection and crypto syndication to secure and grow investments.

Crypto Syndicate

2017

Blended startup selection and crypto syndication to secure and grow investments.

Moe Misto

2016

Built an online crowdfunding platform enabling citizens to implement charity projects.

Moe Misto

2016

Built an online crowdfunding platform enabling citizens to implement charity projects.

Moe Misto

2016

Built an online crowdfunding platform enabling citizens to implement charity projects.

CherryTea

2015

Launched a charity project helping people deliver necessities to those who cannot afford them.

CherryTea

2015

Launched a charity project helping people deliver necessities to those who cannot afford them.

CherryTea

2015

Launched a charity project helping people deliver necessities to those who cannot afford them.

Topor News

2012

Created a news portal from scratch, which remains active after many years.

Topor News

2012

Created a news portal from scratch, which remains active after many years.

Topor News

2012

Created a news portal from scratch, which remains active after many years.